Dark Giraffe Marketing

taking travel marketing to new heights

Dark Giraffe Marketing offers a wrap round marketing service to the leisure tourism industry in Africa.

Richard and Briarley are very well known and respected in the South African tourism industry. With their combined relationships and over 40 years’ of experience, Dark Giraffe Marketing can assist with all aspects of marketing to the tourism industry.  

Richard’s love for the tourism industry started at Londolozi Game Reserve, where he was a guide for 4 years. On completion of his IMM Diploma in Marketing Management, Richard launched Dark Giraffe Marketing in 1998.  He then went on to gain his MBA in Strategic Marketing and has helped launch, and worked with, some major brands. The Antarctic, Nepal and the Wildebeest migration are at the top of his bucket list.

Richard de la Rey
Richard de la Rey

In 2021 Briarley joined the Dark Giraffe partnership. Having worked across several sectors of the leisure tourism industry over the past 20 years, Briarley’s experience and skill set are a huge asset to Dark Giraffe Marketing. Her love for road and trail running was born out of a 3-year stint in the South African Navy as a PT Instructor. Briarley then toured the globe extensively. Besides having worked on several luxury adventure cruise liners, she has worked for 2 major tour operators and as the sales and marketing manager for the Thanda Group, during which she launched Thanda Island in 2016. Having such a competitive spirit, it’s not surprising that Climbing Mount Kilimanjaro and summiting Uhuru Peak are at the top of her bucket list.

Briarley Bekker
Briarley Bekker

What we can do for you

  • Sales representation for hotels and lodges
  • Marketing plans
  • Website development
  • Social Media development
  • Mobile App design and development
  • Creative design for email newsletters

If you require any further information please visit our Contact page and let us know how we can help you.

Richard de la Rey and Briarley Bekker